Going to a football match and actually living the action in person is a feeling that's extremely hard to describe with words.

From the intense (and quite literal) vibrations you feel beneath your feet, to the lively, loud atmosphere around you – it's a one-of-a-kind experience that everyone should have at least once in their lives.

And with that, it's normal for emotions to run high, with immense joy and anguish coming in equal parts. Regardless, fans always show off their scarves with pride. It's a symbol of solidarity with the team, and a way to quickly identify yourself as a supporter. Plus, they keep you warm during those cold, chilly days.

Manchester City has partnered with Cisco to develop special high-tech scarves that use built-in sensors to measure the ups and downs that fans feel throughout a game.

On July 27, 2022, the Premier League football club unveiled what they're calling the 'Connected Scarf', which features an 'EmotiBit' sensor that can track the wearer's heart rate, body temperature, and even their emotional state during a match.

"At Manchester City, we continue to explore the latest technologies to deliver high quality fan experiences and bring them closer to the club. A scarf is an iconic item that football fans across the globe own and wear to show their passion and support, and this latest activity with Cisco is an innovative, new way to bring fans together and connect with them in a new and exciting way," said Nuria Tarré, Chief Marketing & Fan Experience Officer, City Football Group.

Cisco has already completed a pilot program to test the scarf, with the help of six 'lifelong' supporters of the football club. The fans were told to watch the team play while wearing the Connected Scarf. Throughout the game, researchers were able to record 120 'moments of interest' thanks to the scarves.

"Being a true passionate fan is physiological, it has nothing to do with how many games you attend or where you are in the world. It's what unites us as a collective. Now we’ve got the data to prove it,” said Chintan Patel, chief technology officer of Cisco UK and Ireland.

“Using the data, we’ll be able to understand fans more than ever before. It provides an opportunity to be more inclusive and learn more about the role sport plays in all our lives.”

Though there isn't too much info about the scarf, what we do know is that it probably won't be for sale to just anyone. Only a select few (fans of the club, of course) will be able to get their hands on a Connected Scarf. This also applies to fans of Man City's U.S.-based sister club: New York City FC.

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