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Are you brave enough to take the plunge?

Feeling brave? The WWF is asking Brits to take a cold water plunge in January 2022 to help protect vital habitats in polar regions. From enduring an icy dip outside to bracing a cold shower, it's a campaign everyone can dive into.

With ice rapidly declining in the Arctic, the organisation's Brave The Chill initiative aims to raise awareness against the worst climate change effects. While extreme freezing temperatures are beyond the comfort zone for most, the Arctic is home to around four million people and vast amounts of wildlife, spread across eight countries. They might have adapted to life in the icy landscape, but locals need help adapting to the ever-changing environment.

Want to get involved? All you need to do is register online and you'll receive a link to a range of digital Brave the Chill resources, including WWF's fundraising game poster, selfie frame and important safety tips. As well as this, the WWF team will also keep in touch to regularly provide you with ideas in the run-up to your big challenge.

"The Arctic might seem like a remote and intangible place to us, but in fact Scotland is the Arctic's closest neighbour," says Louise Hall, Bespoke Events Manager at WWF. "The Arctic is in our backyard and what happens there affects us all. So, whether it's a quick dip in the sea or open-water, a cold shower or an icy bath, braving the chill can help do you – and the planet – the world of good."

Cold water swimming — also known as winter swimming or ice swimming — has a plethora of health benefits. Not only does it activate endorphins, but submerging yourself in cold water has been found to boost self-esteem, improve circulation, and help to reduce stress.

"The Arctic is crucial for many reasons. Not just because it's home to the iconic polar bear, and four million people, but also because it acts like a global thermostat, helping to regulate our planet's climate," adds Rod Downie, Chief Adviser on Polar at WWF-UK.

Looking to challenge yourself in January? Why not take the plunge...

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