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Staff Writer | Twitter: @ssanjpatel / Instagram: @ssanjpatel

HYPE. has just announced a new “original-piece” collaboration of summer apparel and accessories with global fast food chain KFC.

Inspired by KFC’s history, the debut fashion partnership boasts a range of interchangeable pieces, including staple T-shirts and puffer jackets, as well as a range of cosy co-ords and accessories such as caps and backpacks. Readied in the Colonel’s signature red and white colour scheme, notable pieces include HYPE.’s original dad cap with Bargain Bucket embroidered across the front, and a statement loungewear set which combines a soft-touch fabric base with a contrasting It’s Finger Lickin’ Good insignia. 

Designed for festival season and beyond, other standouts include a vintage racer jacket which comes with KFC’s classic branding alongside button fastening details and fitted hem and cuffs. In addition to the apparel offering, the collection also includes the new KFC Bucket Bag and KFC Drinks Bag which have been carefully designed to hold a bucket of chicken and KFC drink, respectively. 

To celebrate the collection, HYPE. will also be launching an event at its flagship Carnaby Street Store where attendees will be able to enjoy a mouth-watering KFC menu while creating T-shirts with limited-edition designs as well as visiting the Finger Clickin’ and Hair Flickin’ Good Nail & Hair Bar. 

The collection launches exclusively at HYPE.’s Carnaby London store, via justHYPE.com and selected retailers worldwide from August 4.

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